An easier, cheaper, and greener way of parenting.

Orbit is an app-based service that promotes sustainability amongst new parents by making it an easier & viable option through rental & sharing economy.

How it works?

Hand-picked reusable and sustainable products are delivered monthly, personalized to baby’s needs as per their age and style. When the child outgrows them, Orbit picks them up and passes to the next family along with a pre-loved story after certified cleaning and safety checks.

Key Interactions

Onboarding quiz for a personalized experience for parents

Smart recommendation based on parents' preferences

Browse tap for categories and recommendations

Monthly auto-filled box and review interaction

Significance

60% of the emissions in our earth are from human’s constant buying and owning, especially for having a baby. Being a parent is very meaningful, but is also challenging, expensive, and one of the most wasteful phases of life. A baby in the US contributes 58.6MT of CO2 per year which is more than 3.5 times an average US adult.

So we need to shift from consumerism to sharing economy, from ownership to rentals. But this shift is hard since ownership is the status quo and sustainability is an afterthought.

For the intervention point that allows behavior change and makes sustainability easier and viable, we focus on new parents as the research suggests life transition phases are the most impactful periods for behavior change.

We expect our intervention would contribute to this transition for zero carbon emission by 2050.

Process

We implemented various design research methods throughout each stage of exploratory, generative, and evaluative phases. If you want to listen to how we co-designed with people, please feel free to reach out to me!